RANCHO MIRAGE, CA—Sitting behind the wheel of a BMW can be thrilling in itself, but kick the excitement up a notch with a driving experience at the BMW Performance Center in nearby Thermal, CA, and that’s one action-packed guest offering at Omni Rancho Las Palmas Resort & Spa here.
The resort is enticing meeting planners and guests with the Rev & Recharge package currently in partnership with BMW until the end of December. “The BMW Performance package is available to guests and meeting planners. There are reservation requirements that must be made by each guest and meeting planner who would like to partake in the package,” said Denise Harnett, marketing manager at Omni Rancho Las Palmas Resort & Spa.
To get in the driver’s seat, meeting planners or guests must book a 2017-2020 annual meeting of 200 rooms or more by Dec. 31. A seven-day advance booking with the resort’s Guest Experience Team is required. Once reserved, travelers with the need for speed can climb in, buckle up and get ready for the ride of their lives. “The package contains an exclusive two-hour drive at the BMW Performance Center and the opportunity to drive an M3, M4, M5, M6, X5 and X6 for multiple laps; a race-against-the-clock experience on a closed course in an M3; and a ‘Hot Lap’ with an instructor to demonstrate BMW’s full potential,” said Harnett.
As part of the adventure, the resort’s bellmen will escort guests to and from the BMW racetrack. There’s also a beverage station upon check-in at the resort; complimentary function space for revelers; and multiple discounts on resort F&B outlets, meeting room Internet access, in-house audio-visual services and more.
According to Harnett, the team at Omni Rancho Las Palmas Resort & Spa sought to offer a new way to create a memorable meeting. The property offers 28 meeting rooms totaling 50,000 sq. ft., and features state-of-the-art audio and visual services for a large conference or small retreat. In addition, there are a variety of outdoor terraces complete with views of mountain vistas. “While we offer a meeting space of our own, BMW also includes meeting space available for guests to use upon request. The BMW partnership is an exciting way to offer a stimulating presentation to guests,” she said.
To date, the Rev & Recharge package has been well-received. “All of our guests who have booked the package were pleased with their experience and have expressed they would like to come back,” she said.
—Corris Little