NEW YORK—Tambourine,a hotel marketing and technology company, has publicly launched Symphony, a tool that combines digital marketing, booking and distribution. Symphony has been in testing for more than a year at more than 100 hotels worldwide, with properties experiencing an average 8% reduction in OTA commissions and 12% increase in direct bookings, according to the company.
Recently, Tambourine also expanded its 8,000-sq.-ft. Florida headquarters, which it says was done to meet the increasing demand for Symphony.
Symphony was created to solve three major problems for revenue and marketing managers: reduce OTA commissions by increasing direct traffic and bookings; ensure comprehensive presence across all digital channels; and eliminate the need for multiple disconnected vendor solutions.
Symphony provides tools and services including omni-channel traffic generation (search, PPC, email, social and meta-search); custom-branded, responsive web and mobile sites; integrated booking engine and reservation recovery; CRS, GDS rate distribution and channel management tools; and cross-channel ROI tracking dashboard.
To celebrate the launch, Tambourine is offering Symphony for free to any hoteliers who are currently locked into other vendor contracts and want to switch their marketing, website, booking engine, CRS or distribution to Symphony for the remainder of their current vendor contract. (Conditions and limitations may apply.)