CHARLESTON, SC—Mark Jaronski has been named CEO of Select Registry, a portfolio of more than 320 quality-assured, independent bed and breakfasts, inns and boutique hotels throughout North America. As CEO of Select Registry, Jaronski will be responsible for the overall performance of Select Registry as the organization grows to become a brand of lodging experiences.
A 21-year veteran of the travel and hospitality industry, Jaronski most recently served as VP of Global Communications for Visit Orlando, the official tourism association representing Orlando, FL.
“Mark is a highly talented, proven executive with a strong track record of strategic and creative thinking” said Mark Reichle, Select Registry’s chief governing officer and owner of Southmoreland on the Plaza, an urban inn located in Kansas City, MO. “Having managed marketing, communications and operations programs for brands such as Disney, Darden Restaurants and Visit Orlando, Mark brings to Select Registry a global perspective and deep understanding of the travel industry, as well as a solid vision for how strong brands fit into the global consumer marketplace.”
“I am fortunate to have spent the last 20 years working on world-class brands and for a number of great leaders,” Jaronski said. “This is an exciting time for Select Registry. I look forward to leading this dynamic business and working with our board of directors and staff as we continue to elevate the brand, connect more travelers with the exceptional experiences offered by our members, and drive significant business growth.”
Jaronski joined The Walt Disney Company in 1994 and went on to hold a variety of marketing and communications leadership positions, including brand manager and director of external communications for Disney’s worldwide theme parks and resorts. He was a member of the leadership team that established Disney Cruise Line as the leader of a new, family cruising category in its first five years of operation. He has served as chairman of U.S. Travel Association’s Communications Committee since 2014.