NEW YORK—Loews Hotels is launching Flavor by Loews Hotels, described as an innovative food and beverage experience that will serve local flavors at each of its hotels.
Rolling out nationally this year, Loews is partnering with artisan F&B vendors ranging from bakers to ice cream makers, whose products will be showcased on menus across the brand’s portfolio, enabling guests to experience a taste of the destination.
Initiated at at Loews Miami Beach Hotel, the program there includes goods from Azucar Ice Cream, Zak the Baker and Miami Club Rum. Based on the success of Flavor Miami, all Loews Hotels are now introducing the best of their destination’s food and drink artisans, so guests can dine like a local.
“Each Loews Hotel has curated Flavor partners that not only are 100% unique to that destination but also seamlessly integrate into the food and beverage experience of that hotel,” says Ken Harvey, executive chef of Loews Ventana Canyon Resort. “In Tucson, our cuisine pays homage to the Southwest’s rich Mexican and Spanish heritage, and we embarked on a mission to find our hometown’s most popular purveyors. That is what makes this program so different, it allows us to align with local eateries that inspire us, and in turn, take our culinary experiences to the next level.”
“Flavor by Loews Hotels goes beyond the farm-to-table movement of highlighting native ingredients on restaurant menus; we’re offering guests celebrated and locally known products from resident artisans right within the walls of our hotels,” said Mark Weiss, SVP/food & beverage of Loews Hotels & Co. “By partnering with the finest bakeries, smokehouses, distilleries, breweries, juice shops and more, our hotels are not only becoming a part of their local scene, but are also helping to nurture and support their hometown communities.”