RALEIGH, NC—Bulk TV & Internet (Bulk TV) has reached an agreement with RLHC (Red Lion Hotels Corporation) to provide the DIRECTV Residential Experience (DRE) at the Hotel RL Baltimore Inner Harbor, the company’s first location of the new full-service, lifestyle brand. The in-room entertainment experience offers more than 100 HD channels, an interactive program guide and the customizable Guest Welcome Screen.
Hotel RL Baltimore is located downtown in the structure previously known as The Keyser Building, a 10-story historic property renovated to include 2,400 sq. ft. of meeting space, a business center, a gym facility and 130 guestrooms. The conversion brand property will be the first on the East Coast for RLHC, based in Washington.
Bulk TV and RLHC began their partnership in early 2014 when the two companies signed a master services agreement following an extensive recruitment and vetting process. Bulk TV has since installed DIRECTV HD solutions in 20 Red Lion properties.
In addition to the channel lineup, the DIRECTV Residential Experience features a faster, easier-to-use interactive program guide that is operated by an anti-microbial, simplified remote, according to the company. The co-branded guide is accessible through the new Guest Welcome Screen interface, which enables interactive components such as in-room messaging, folio review/express checkout, hotel amenities and event information. The system utilizes compact, hidden receivers in each room to emulate the home experience.