WASHINGTON, D.C. Bass Hotels & Resorts has joined Marriott International, Hyatt Hotels Corp. and ClubCorp USA in the launch of the newly named Avendra LLC the Internet-enabled business-to-business hospitality procurement company announced earlier this year.
Ravi Saligram, executive vice president and chief marketing officer for Bass Hotels & Resorts, said, “Joining Avendra will provide significant opportunities for Bass to drive process efficiencies by impacting the entire supply chain and leveraging a superior e-procurement technology platform.
The alliance of these major companies provides critical mass that will help drive standardization, improve economies across the supply chain and offer
better consumer value.”
In developing an identity for the new company, Marriott, Bass, Hyatt and ClubCorp focused on a concept that conveyed the combined strength of proven procurement and vendor relationships with an e-enabled B2B technology platform powered by GoCo-op, a leading Internet technology provider based near Orlando, Fla. Together, the four participants manage or franchise more than 5,500 properties.
Marriott, Bass, Hyatt and ClubCorp continue to migrate their procurement businesses to Avendra, which will be formally launched later this year. The company will be headquartered in Montgomery County, MD, just outside of Washington, D.C., with regional offices in Atlanta, Chicago, Dallas and other key markets. Avendra will have an initial staff of more than 100. (10/4/00)