NEW YORK Helmsley Hotels has entered into a one-year agreement with Phoenix-based Utell to represent the hotel company s five Big Apple properties the Helmsley Park Lane, the Helmsley Windsor, the Helmsley Middletowne, the New York Helmsley Hotel and the Helmsley Carlton House. Helmsley was formerly represented by Lexington Services Corp.
Utell, among the lodging industry s largest third-party marketing and reservations providers, is a service of Dallas-based Pegasus Solutions, a source of end-to-end reservations-distribution solutions to hotels and hotel companies around the world. (10/4/00)- Michael Billig