MIAMI—Bahia Principe Hotels & Resorts, which focuses on all-inclusive resorts, is reorganizing its 24-hotel portfolio, reclassifying properties into four categories and segmented experiences. The new categories and segments are designed to simplify the process for consumers to identify which hotel will best fulfill their vacation goals.
The four hotel categories include Luxury Bahia Principe, including the brand’s most luxurious hotels; Grand Bahia Principe, featuring five-star hotels; Sunlight Bahia Principe, for all Spain-based properties; and Fantasia Bahia Principe, a family-friendly concept that offers thematic hotels, inspired by the brand’s newest property in Punta Cana, Dominican Republic. The brand will debut Fantasia Bahia Principe Tenerife, its second Fantasia property, on November 2018 in Spain.
“The Fantasia Bahia Principe hotels will deliver the highest standards in quality and service, but, above all, will guarantee a thematic experience in which everyone can enjoy our first-class amenities and exciting activities, regardless of age,” said Isabel Pinero, VP of marketing & communications for Grupo Piñero, the parent company of Bahia Principe Hotels & Resorts.
In addition to the new categories, hotels will also be segmented by experience, including Treasure, hotels in unique and off-the-beaten path locations; Escape, which are adults-only properties; and Family & Friends, for those that seek a wholesome experience for travelers with varying age groups and vacation preferences.