WICHITA, KS—WoodSpring Hotels is on track to open 21 hotels during 2017, including 14 franchised and seven corporate-owned and -operated hotels. This brings the company’s full portfolio to 235 properties nationwide. Additionally, the company plans to open an additional 45 hotels (35 franchised, 10 corporate owned and operated) in 2018, has executed 23 deals year-to-date and has over 25 deals in the sales pipeline across the U.S.
Cities opening franchised hotels this year include Tampa (Northeast), FL; Daytona, FL; Dallas (Plano), TX; Seattle (Everett); South Plainfield, NJ; Cherry Hill, NJ; West Monroe, LA; Denver (Centennial); Houston; Miami (Richmond Heights); Savannah (Pooler), GA; Nashville (North), TN; Tampa (Brandon), FL; and Seattle (Redmond), WA.
WoodSpring corporate hotels are opening in the following cities this year: Minneapolis (Fridley); Manchester (Merrimack), NH; Detroit (Rochester Hills); Melbourne (West Haven), FL; Providence, RI; Boston (Saugus); Miami (Deerfield Beach), FL.
The new properties come on the heels of WoodSpring’s recently completed brand conversion process. The refreshment program focused on virtually all aspects of each hotel, including new employee uniforms, brand-wide free wireless internet access throughout the hotel, new interior and exterior signage, in-room collateral and marketing materials, as well as a new bedding package.
“Over the past two years, our unit growth has increased more than 25%, from 105 properties to 133,” said Ron Burgett, EVP of franchise development and operations, WoodSpring Hotels. “Of our 56 current multi-unit franchisees, 26 have joined us over the last three years, and franchise fee revenue growth has increased 37% as a result. The WoodSpring brand has been fully reinvigorated with updated product, new corporate leadership and improved marketing efforts. The results already are paying dividends.”