With 6.9% RevPAR growth in 2014, lodging professionals have expressed optimism toward increased RevPAR in 2015, according to a recent SmartBrief poll sponsored by The Wall Street Journal. Offering a guest experience that emphasizes health and wellness is becoming the latest initiative to draw wellness-minded guests. Here’s how the movement is now growing to include entire hotels:
- In 2014, IHG launched a new brand, EVEN, with a wellness focus. The first two locations opened this summer, and three others are in the pipeline. The properties offer guests upgraded fitness centers with trained staff, guestrooms that offer natural materials and healthy food and beverage options.
- Other health and wellness initiatives are being folded into existing brands. This summer, Marriott Hotels debuted a healthy-foods vending machine serving items such as kale and quinoa salad, Greek yogurt with berries and lemon-pepper chicken. The initiatives are another facet of the Travel Brilliantly campaign.
- In the luxury category, Six Senses Resorts Hotels Spas debuted a new wellness amenity: LED lighting that can help guests fall asleep at night and feel alert upon waking. At night, the Definity Digital Good Night bulb, which uses technology developed for NASA to help astronauts manage their sleep cycles, emits less “blue” light to encourage the body’s natural melatonin, which helps guests get better sleep. A companion bulb called the Definity Digital Awake & Alert, has the opposite effect and is installed in fitness centers.
About The Wall Street Journal
More than two million people read The Wall Street Journal every day, including travelers staying at your properties. With surprisingly affordable options, The Wall Street Journal, available in both print and digital editions, keeps your guests up-to-date on everything from global news to sports, travel, fashion and entertainment.
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