PARSIPPANY, NJ HOTELBUSINESS. has learned that at the upcoming 2000 Travelodge Owners & GM Conference to be held in Nashville next week, the company plans to announce significant plans for brand growth throughout North America, with specific emphasis on expanding its Mexican portfolio.
Travelodge also plans to unveil a new product tier, a re-energizing budget tier, a new room type, a new marketing strategy, as well as current and potential franchise incentive programs, according to a spokesperson for the company.
“We have very strong positioning with leisure travelers, and weve geared all our new product innovation toward attracting these markets,” said Bob Foley, Travelodge president/ CEO. (10/19/00) Diana M. Rodriguez