OREM, UT— TIG Global is now using Omniture’s Site Catalyst Suite to provide hospitality clients with real-time access to customer trends. Orem, UT-based Omniture is a provider of on-demand Web analytics and its SiteCatalyst Suite product is allowing TIG Global to give more than 350 of its clients the ability to see and respond to user behaviors and preferences that can influence the success of their online marketing efforts. Included among the number of metrics analyzed are what class of rooms are being booked, the popularity of hotel sites in different geographic locations and correlations between booking levels and calendar-related factors such as seasons, days of the week or the time of day.
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