OAKLAND, CA—SpringHill Suites opened an Experience Zone at Oakland International Airport’s Terminal 2 security checkpoint, making it the brand’s first on the West Coast.
Partnering with the Port of Oakland, the Transportation Security Administration (TSA), SecurityPoint Media and Clear Channel Airports, the transformed security checkpoint was designed to offer new levels of comfort and service to travelers at the airport while still maintaining the highest levels of security. SpringHill Suites’ core elements of style and design permeate the space with modern furniture, wall art features, lighting, music, custom video content and a display with current queue wait times. A post-screening area outfitted with soft seating options welcomes travelers to gather their belongings.
“We have received tremendous feedback from travelers who have experienced the transformed security zones in some of the countries busiest airports,” stated Craig Fowler, senior director, SpringHill Suites brand marketing. “We are excited to be able to continue to extend the hospitality of SpringHill Suites by providing enhanced surroundings and unexpected moments of relief to busy travelers.”
Debuting at Oakland’s Experience Zone are three integrated projection screens, each 15-ft. wide, displaying a continuous, stylized video aimed to bring a calming effect over the entire zone, according to the company.
“This latest conversion in Oakland is the most dramatic to date. Balancing the unique culture of each airport with the science of queue theory has proven to redefine the screening area as a point of service excellence,” stated Joe Ambrefe, CEO, SecurityPoint Media.
“We’re committed to providing our customers with a travel environment that’s as safe, secure, smooth and relaxing as possible,” stated Port of Oakland Aviation Director Deborah Ale Flint. “We firmly believe that the goals of security and service are compatible with one another. Partnering with SpringHill Suites and SecurityPoint Media to install the checkpoint of the future will make a traditionally great Oakland travel experience even better.”