NEW YORK—sbe Hotel Group has named Chadi Farhat as COO of the Middle East & Europe, transitioning out of his current role at the company as chief commercial officer.
With a hotel in Istanbul, Turkey; three in London; and one opening in Doha, Qatar, this fall, the Middle East and European markets play a significant role in sbe’s portfolio.
In his new position, Farhat will focus on sbe’s hotel portfolio expansion, overseeing the operations of current and future hotels as well as strengthening owner relationships.
“The Middle East and Europe are core to the future of sbe. We’re planning to grow our hotel footprint significantly in this market over the next few years,” stated Sam Nazarian, sbe’s founder and CEO. “Not only does Chadi have extensive experience and knowledge of the region, but his passion for the brands is equally as strong.”
Prior to this role, Farhat was the chief commercial officer at Morgans Hotel Group (MHG), where he continued on in the role after the company was acquired by sbe in late 2016.
He was responsible for guiding and supporting all the revenue processes globally and leading the strategy for driving profitable revenue growth through e-commerce and revenue management. At the same time, as interim chief operating officer, Chadi was responsible for the general operation and financial performance of MHG. He oversaw the company’s operations, F&B, sales, revenue management, e-commerce and digital marketing teams. Farhat also served as chief revenue officer, where he integrated and aligned the functions of revenue management, sales, e-commerce and digital marketing into a succinct distribution platform that has helped drive a cohesive strategy for the company and positioned MHG for future growth.