FRANKFURT AM MAIN, GERMANY—Siim Karu has been appointed corporate director of revenue management of pentahotels. Karu, who has been serving in hotel chain’s global revenue management team since 2015, will oversee and further develop the pentahotels’ global revenue strategy.
“Now is the time to advance our systems on a corporate level by using innovational big data strategies,” he said. “Powered by our great team spirit and each team member’s dedication to our daily business, we look forward to creating further successes for the brand with new ideas and technologies.”
Launched nearly 10 years ago, pentahotels, a design-driven, neighborhood lifestyle brand, now has 27 hotels across seven countries in more than two continents.