PARIS—AccorHotels has appointed Maud Bailly as chief digital officer. Bailly will lead the digital, distribution, sales and information systems, and will be a member of the executive committee of the company. This appointment will be effective as of April 3.
Sébastien Bazin, AccorHotels’ CEO, said, “The areas that Maud will oversee are essential to the success of the group. Her great knowledge of digital issues, her strong managerial dimension, as well as the richness and variety of her background will give a new impulse to our teams and will be sources of innovation for the group and its teams.”
Bailly is a graduate of the Ecole Normale Supérieure, the Institut d’Etudes Politiques de Paris and the Ecole Nationale d’Administration. She started her career in 2007 at the Inspection Générale des Finances (IGF). After several audit missions at the IGF both in France and abroad, she joined the SNCF as the Paris Montparnasse station’s director and as deputy director of the TGV product for the Paris Rive Gauche region. She then became director of trains, in charge of network animation and of the transformation of 10,000 train controllers’ and 3,000 station agents’ roles.
Called by the Prime Minister’s Office in May 2015, Bailly became head of the economic pole in Matignon (official Prime Minister’s office), in charge of fiscal, tax, industrial and numerical affairs under Manuel Valls. In this context, she also tackled several issues of state reform as well as post-Brexit issues for the Paris financial market. Additionally, she has been teaching public management for several years and gives regular trainings on digital transformation stakes.