HONG KONG and LAS VEGAS—Ming Fai International Holdings Ltd. and Sobel Westex have partnered to bring linens and textiles to the hospitality industry in Asia-Pacific. Sobel Westex has served the hospitality industry since 1981 with products ranging from towels to table linens, sheets, blankets, pillows and bathrobes, among other items. Ming Fai and Sobel Westex foresee this new partnership as signaling a new era for innovative trends and an ever-expanding creative product line in the hospitality industry in that region, according to the companies.
The alliance aims for expansion by leveraging Ming Fai’s distribution and logistics network, local reputation and knowledge, sales and service, and development capabilities, as well as Sobel Westex’s products, personalized procurement programs and relationships with large hotel chains.
“We are excited about the partnership with Sobel Westex and we believe it will create a hospitality powerhouse that will deliver unprecedented value to both groups and to our customers.” said Ching Chi Fai, chairman and executive director of Ming Fai. Mr. Walter Pelaez, CEO of Sobel Westex, added, “Asia Pacific is one of the largest and fastest-growing travel markets in the world, we are excited to work with such a trustful and reliable partner as Ming Fai to bring a footprint in this market and to offer a turnkey solution to our customers.”