ORLANDO, FL—Hard Rock International has appointed Matt Harkness as president of the Hard Rock Hotel & Casino Atlantic City.
As a New Jersey native with decades of gaming experience, Harkness’ appointment is a strategic move for the brand, bringing experienced gaming leadership to the significant property launch, according to the company. Reporting directly to Jon Lucas, COO for Hard Rock International, Harkness’ appointment supports continued momentum surrounding the entertainment destination’s opening in the summer of 2018.
Harkness joins Hard Rock as an industry veteran with more than 30 years of managerial experience in the gaming industry. For 15 years, Harkness worked in Atlantic City for Trump Casino Resorts, serving as COO of Trump Plaza; SVP of marketing for Trump Taj Mahal; executive director of marketing for Trump Marina/Castle; and executive director of casino administration for Trump Taj Mahal.
“With his many achievements and successes in previous leadership roles, we look forward to Harkness bringing his wealth of knowledge in the gaming industry to Hard Rock Hotel & Casino Atlantic City,” said Jim Allen, chairman and CEO of Hard Rock International.