BETHESDA, MD—In its seventh year as an NFL partner, Marriott International is giving its guests access to exclusive events, ranging from Courtyard by Marriott’s Super Bowl Sleepover Contest to weekly phone calls with NFL insider Adam Schefter.
“As longtime sponsors as the ‘Official Hotel of the NFL,’ we know NFL fans value epic experiences that bring them closer to the game,” said Karin Timpone, global marketing officer for Marriott International.
“This season, we have taken our NFL partnership to a new level offering fans and loyal guests unrivaled experiences—whether it’s waking up on the field at Super Bowl LII with Courtyard’s Super Bowl Sleepover Contest or VIP gameday experiences for members of our loyalty programs from around the world, including growing NFL markets like Mexico City and London.”
Courtyard kicks off the season with its Super Bowl Sleepover Contest, giving one fan the once-in-a-lifetime opportunity to wake up on the field of Super Bowl LII, transforming a field-level suite at the stadium into a Courtyard guestroom.
Courtyard will host the winner and a guest for a night of in-stadium experiences and access to exclusive events throughout the weekend, culminating in tickets to Super Bowl LII. Fans can enter the contest by sharing their unique, one-of-a-kind NFL fan photos via Facebook, Twitter or Instagram using the hashtag #CourtyardSuperBowlContest through November 3.
This season, the brand is also offering fans a customized 4D virtual reality dome on September 28 in the Flatiron District of New York. A first for the hospitality industry, Courtyard will combine a virtual hotel experience within a 360-degree public experience where fans will feel like they are standing on the field at the Super Bowl stadium. Courtyard will also be one of the first brands to use fully immersive virtual reality programming, with content running floor to ceiling in the dome, making fans feel like they are truly in the experience, according to the company.
Marriott Rewards, which includes The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) members, will have access to experiences available exclusively on Marriott Rewards Moments and SPG Moments. These range from private concerts with current artists, skills and drills clinics, cooking classes with Michelin-rated chefs to lunch with NFL players, tours of NFL Studios, and watching Super Bowl LII from a suite outside.
In addition, Marriott Rewards is again collaborating with NFL insider Adam Schefter. Members are invited to bid on the money-can’t-buy opportunity to have a weekly phone call with Schefter throughout the season to get the latest behind-the-scenes information, along with fantasy football tips, advice and strategy. Additional opportunities are available for loyalty members.