PORTSMOUTH, NH—In the Lodging Econometrics (LE) year-end report for 2018, analysts detailed the leading franchise companies and their brands in the construction pipeline. Topping the list is Marriott International with 1,498 projects/197,227 rooms; Hilton with 1,359 projects/152,060 rooms; and InterContinental Hotels Group (IHG) with 972 projects/98,377 rooms. Sixty-nine percent of the projects in the pipeline derive from these three franchise companies.
Marriott and Hilton both have pipelines that are up 6% by project count year-over-year (YOY). The two companies set new all-time pipeline records at year-end, both by project and room counts. IHG has its highest company count since the second quarter of 2008.
For each of these three companies, the leading brands by project count in the construction pipeline continue to be IHG’s Holiday Inn Express with 423 projects/39,644 rooms; Hilton’s Home2 Suites by Hilton with 403 projects/42,142 rooms; and Marriott’s Fairfield Inn with 306 projects/29,845 rooms. These three brands dominate the pipeline and combined they claim 20% of the projects. They also had the highest number of new openings in 2018. IHG’s Holiday Inn Express opened 92 new hotels; Hilton’s Home2 Suites opened 79; and Marriott’s Fairfield Inn opened 68.
Other notable brands in the pipeline for each of these franchises are Hampton by Hilton with 303 projects/31,380 rooms; Hilton’s Tru by Hilton with 302 projects/29,300 rooms; Marriott’s Residence Inn with 220 projects/27,132 rooms; TownePlace Suites with 210 projects/21,870 rooms; IHG’s Avid Hotel with 160 projects/14,648 rooms; and Staybridge Suites with 155 projects/16,181 rooms.
In 2018, 947 new hotels/112,050 rooms opened, a slight decline from 2017’s 985 new hotels/117,865 rooms. Of the 947 new hotels that opened, 30% are Marriott-branded, 27% are Hilton-branded and 15% are IHG-branded.
The LE forecast for new hotel openings in 2019 anticipates that Marriott will open 287 projects/36,301 rooms. Next is Hilton with 274 projects/30,433 rooms, followed by InterContinental Hotels Group with 152 projects/15,722 rooms forecast to open by year-end.