CHICAGO—The Hyatt Place and Hyatt House brands continue their growth trajectory in key markets with the opening of 19 new hotels as of this week.
The Hyatt Place brand introduced its first hotel in Australia with the opening of Hyatt Place Melbourne, Essendon Fields, which is located in the city’s Central Business District. Additionally, the opening of the Hyatt Place Edmonton-West marks the second Hyatt Place hotel opening in Canada. The Hyatt House brand marked several milestones with the openings of Hyatt House Anchorage, the first Hyatt-branded hotel in Alaska; Hyatt House New York/Chelsea, the first Hyatt House hotel to open in New York City; and Hyatt House Virginia Beach/Oceanfront, the first oceanfront Hyatt House hotel.
“We expect to open more than 50 Hyatt Place and Hyatt House hotels in 2017, which is a testament to our commitment to strategic growth for these brands throughout the world,” said Steve Haggerty, Hyatt’s global head of capital strategy, franchising and select service.
Additional openings include Hyatt Place Blacksburg/University, located near Virginia Tech; Hyatt Place Chapel Hill/Southern Village, located near the University of North Carolina (UNC); Hyatt Place Madison/Verona, located near University of Wisconsin-Madison; and Hyatt Place State College, located near Pennsylvania State University to meet the demand for hotels near college campuses.
“University markets present us with a great opportunity as Hyatt expands both the Hyatt Place and Hyatt House brands in communities like Virginia Tech, UNC and Penn State,” said Julienne Smith, SVP of development for Hyatt Place and Hyatt House in North America. “These hotels are valued additions to the expanding roster of Hyatt Place and Hyatt House hotels on or near college campuses, and we look forward to introducing these innovative brands to more viable locations where our loyal guests are traveling.”
As of March 31, more than 50% of Hyatt’s base of executed hotel contracts is comprised of Hyatt Place and Hyatt House hotels, which are largely expected to materialize over the next five years.