WINDERMERE, FL—Hospitality Ventures LLC, which franchises the Centerstone and Key West hotel brands, will change its name to Vimana Franchise Systems, LLC effective Dec. 1.
Immediate steps to launch the new branding for the company will include the debut of a new logo and identity. “Since we have grown into a multiple brand fanchise system we wanted a name that was less generic, less vamilla. Vimana has many meanings. In the medical industry, it means just the right amount. In the Hindu religion, it is an ancient flying machine often associated with truth and knowledge…It’s a strong name that I believe will serve us well as we continue to expand our franchise friendly brands into the future,” said Steve Belmonte, CEO & owner.