LOS ANGELES—Al Ahli Holding Group (AAHG), in an international licensing partnership with Twentieth Century Fox Consumer Products, plans to build a Fox-branded theme park and resort in Dubai. This will be the second 20th Century Fox World theme park and the first Fox-branded resort. The deal allows for a rollout of up to three additional Fox-branded resorts in territories outside Dubai.
The theme park will encompass themed lands featuring unique attractions, rides and retail outlets that will bring to life the studio’s film and television franchises. The licensing partnership with AAHG also calls for the creation of the world’s first Fox-branded resort, where themed rooms and dining opportunities will offer visitors a chance to further immerse themselves in the entertainment brands and history of 20th Century Fox.
“20th Century Fox World, Dubai is the second Fox theme park destination and marks an important step forward in our global theme park strategy. Fox World will be a world-class destination that will help fuel Dubai’s emergence as a global tourism destination,” said Jeffrey Godsick, president of Twentieth Century Fox Consumer Products. “This park builds on the foundation being laid by 20th Century Fox World, Malaysia, currently under construction.”
Mohammed Khammas, CEO of Al Ahli Holding Group said, “AAHG’s history in the genre of entertainment is replete with successful partnerships with top motion-picture studios. We pride ourselves in understanding the pulse of the audience and catering to it with novel and breakthrough projects.
“Fox’s rich history of great entertainment-based intellectual properties from movies, television shows and animation concepts will help us spearhead this project and add value to our latest offering in the global entertainment space,” Khammas continued. “As part of our international deal with Fox, we look forward to building these attractions and resorts globally starting with Dubai as the first location and additional Fox branded resorts that we hope to open across other territories in the future.”
“20th Century Fox World, Dubai will provide an ongoing platform for immersive brand engagement with our consumers from around the world, including key international markets of Europe, Russia and China,” said Greg Lombardo, SVP of global live and location-based entertainment for Twentieth Century Fox Consumer Products.
“The synergy created by AAHG’s partnership with Fox will enable 20th Century Fox World, Dubai to offer consumers in the Middle East and global tourists visiting Dubai to experience world-class facilities with unique attractions and retail outlets that will take themed entertainment to a different level,” said Manoj Aheeray, director of investment and strategy for AAHG.
20th Century Fox World Dubai is slated to open in 2018, Design and Production services are being provided by Rethink Leisure & Entertainment.