SEATTLE—Expedia and Best Western Hotels & Resorts have expanded their partnership to include the adoption of Expedia’s MeetingMarket software by more than 200 Best Western Hotels across Germany, making Best Western the first global hotel brand to white label the technology.
Beginning in early 2017, MeetingMarket will be integrated into Best Western’s homepage, thereby allowing Best Western to support its meeting and conference business using Expedia’s technology.
The MeetingMarket software enables customers to instantly check availability and pricing information, as well as independently configure and book meeting rooms, accommodation, food and equipment.
Expedia has been testing MeetingMarket.de in Germany for the past year with more than 300 hotel partners, enabling them to offer guestrooms and meeting space to travel bookers through the site. Additionally, hotels are provided with the tools to monitor and manage their MICE sales more effectively with detailed performance reports and data on their competitive set.