NEW YORK Embassy Suites Hotels contracted with Nickelodeon for a three-year, multi-million dollar advertising and promotions agreement that starts in May 2001.
Embassy Suites Hotels attributed its decision to a recent study conducted by Penn, Shoen & Berland that showed more than 40% of all adult purchases (approximately $150 billion) are influenced by children. The study also found that 95% of kids could name at least one hotel chain, 65% prefer staying at a specific hotel, and 56% believe their parents take their opinions of hotels seriously.
The agreement between Embassy Suites Hotels and Nickelodeon includes: a co-branded summer promotion and a sweepstakes promotion during 2001, and three co-branded promotions each year during 2002 and 2003 supporting Nickelodeon programming. Embassy Suites Hotels will advertise its kid-friendly amenities and services on Nickelodeon and both parties will create point-of-entry and point-of-sale materials to support joint promotions. (11/21/00)