FRANKFURT, GERMANY—Starwood Hotels & Resorts Worldwide, Inc.’s Element brand has debuted in Europe with the Element Frankfurt Airport; this is the first Element hotel outside of North America.
The hotel is located in Gateway Gardens, Frankfurt’s new business district adjacent to Frankfurt International Airport, Europe’s third-busiest air travel hub.
“We are delighted to partner with Bari Gruppe as we expand the innovative Element brand beyond North America, bringing to Europe a fresh new option for travellers seeking spacious, long-stay environments that are both affordable and sustainable,” stated Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa & Middle East.
The hotel features 133 extended-stay studios and one-bedroom suites, all with modular furniture, flat-screen televisions, desks with open shelving and custom-designed closets with ironing board. Every room comes with a fully equipped, energy-efficient kitchen, spa-inspired bathrooms including rain showers and signature Heavenly Beds.
Limónes, the all-day dining restaurant and bar, serves regional Spanish cuisine from 7 a.m. until midnight including breakfast, shared lunches with tapas-style dishes, and à la carte dining meals. The hotel has a 24-hour fitness center, Motion, and a flexible meeting space and a business center.
The hotel also offers complimentary WiFi throughout the hotel; a complimentary RISE breakfast; Restore, a 24/7 grab-and-go gourmet food pantry; and RELAX evening receptions. Additionally, 24-hour laundry facilities with washers and dryers are available.
According to the company, Element’s global portfolio is set to double within two years from 15 to 30 hotels by the end of 2017. In addition to Element Frankfurt Airport, the brand will debut in other markets including a new Element hotel in Suzhou, China in 2015 and as part of an Aloft and Element dual-hotel development in the historic Tobacco Dock section of East London.
Starwood currently has 25 hotels throughout Germany under six of its nine brands. Element Frankfurt Airport is Starwood’s fifth hotel in Frankfurt, joining Le Méridien Parkhotel Frankfurt, The Westin Grand Frankfurt, Sheraton Frankfurt Congress Hotel and the Sheraton Frankfurt Airport Hotel & Conference Center.