LONDON—EasyHotel plc has appointed François Bacchetta as CEO. He is expected to join the hospitality company and its board of directors in spring 2020.
Bacchetta joins EasyHotel from low cost airline group EasyJet where he has spent the last 15 years. As EasyJet’s country director for France and Italy, he has significant experience operating in the European travel market including EasyHotel’s core growth countries in continental Europe. According to the company, Bacchetta has a strong understanding of the hotel brand and was responsible for the country and growth strategies for his region, while bringing experience of managing online trading, including digital marketing.
Prior to EasyJet, Bacchetta held a number of senior marketing positions at global cosmetics group L’Oréal, including being responsible for territories in Southeast Asia and Europe.
“Following a comprehensive search, we are pleased that François is joining us to lead EasyHotel in its aspiration to become a European leader in the super budget hotel segment,” said Harm Meijer, non-executive chairman, EasyHotel. “He knows the EasyHotel brand and understands its values extremely well. He also brings a wealth of experience in developing businesses, strategy, business optimization, leadership, marketing and revenue management. We look forward to working with François in the future.”
Bacchetta added: “EasyHotel is a business I greatly admire, and I am thrilled to be appointed. With a strong hotel network established in the U.K., I believe this is a very exciting time for the brand and I look forward to leading the expansion in Europe as the group seeks to become a leader in the budget hotel space.”