SCANDINAVIA Choice Hotels Scandinavia has taken its first step into the Finnish hotel market, with the signing of five hotel franchises in five cities, adding a total of 468 rooms to its portfolio and the formation of a new operating company, Choice Hotels Finland OY. Further expansion is planned, with at least five more properties within the next two years.
“Our aim is for Choice to become the largest hotel chain in Scandinavia,” says Petter Stordalen, CEO/Choice Hotels Scandinavia. “By the end of 2002, I estimate that we will have at least 70 hotels in Norway, 50 in Sweden, 20 in Denmark and 10 in Finland, a total of over 150 hotels throughout Scandinavia.”
Choice Hotels Scandinavia has formed a new operating company, Choice Hotels Finland OY, to develop its move into Finland. The President of the new operating company is Caj Degerholm. (10/10/00)