PHOENIX—Best Western Hotels & Resorts has signed a multi-hotel agreement with real estate developer A.D. Houses Co. Ltd. that will lead to the opening of four Best Western Plus hotels in resort destinations across Thailand. Three of the four new-build hotels will be the largest properties in the international Best Western Hotels & Resorts portfolio, according to the company.
“With Best Western’s Asia head office located in Bangkok, Thailand is very much our ‘home’ market in Asia, and as such, we have a strong commitment to continue development across the country. A.D. Houses Co. Ltd. is a highly respected real estate company in Thailand and, by aligning with them, we now have the opportunity to further strengthen our presence here, contributing to the fast-growing Thai tourism and hospitality sectors. We look forward to working with A.D. Houses Co. Ltd., as we embark upon an exciting new journey together,” said Olivier Berrivin, Best Western Hotels & Resorts’ managing director of international operations – Asia.
Collectively, the four new-build hotels included in the deal represent 4,150 keys. Three of the Thailand properties are located in Pattaya, marking the company’s entry into the market, and the fourth is in Hua Hin. The new hotels are Best Western Plus AD Wongamart Pattaya, Best Western Plus AD The Grand Jomtien Beach Pattaya, Best Western Plus AD Bang Saray Lake and Resort and Best Western Plus AD Hua Hin Lake and Resort.
In addition to its deal with A.D. Houses Co. Ltd., Best Western Hotels & Resorts simultaneously introduced its first two Vīb hotels in Thailand, which are expected to open in Bangkok in 2017 and 2018.