NEW YORK— Awareness of the fractional ownership concept has grown among affluent U.S. households, according to a survey conducted by PricewaterhouseCoopers. According to survey results, more than 40% of the households responding have heard of fractional ownership and one-sixth indicate they may consider purchasing at a fractional ownership resort within the next five years. The online survey of 2,900 high-income households was conducted by PwC on behalf of the Ritz-Carlton Club, Interval International, and Starwood Vacation Ownership. A total of 897 individuals responded. “Affluent household” was defined as having annual income of $200,000 or more.
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