DUBAI—AccorHotels has launched Elite Experience, a newly added benefit to the Le Club AccorHotels loyalty Program. Le Club AccorHotels, which is the loyalty program of AccorHotels, currently has over 23 million members globally, with members in Middle East growing at a rate of 40% annually.
The Elite Experience is an addition to privileges rewarded to Le Club AccorHotels members from room upgrades, up to 10% savings when booking direct at accorhotels.com, early preview to international sales offers, to the Welcome Experience which allows guests seamless and worry-free check-in and check-out services, according to the company. The Elite Experience is part of the group’s efforts to expand its rewards offering by giving members the opportunity to experience exclusive, tailored and memorable moments.
With this new initiative, members of the Le Club AccorHotels loyalty program can use points accumulated from stays at any of the AccorHotels properties, from economy to luxury brands, to avail of entertainment events that have been carefully packaged for an exclusive, one-of-a-kind experience.
To kick off the launch of the Elite Experience, Le Club AccorHotels offered members a premiere platinum movie experience at a cinema house followed by a movie-themed dinner party at The Sofitel Jumeirah Beach.
“We want to give our members the opportunity to transform their points into compelling, new and unforgettable experiences,” said David Henry, VP in sales, marketing & distribution of AccorHotels Middle East. “Elite Experience is just one extension of the Le Club AccorHotels Loyalty Program and an example of how we strive to add greater flexibility, recognition and fun to our members’ experiences.”