PARIS—Accor has appointed Dominique Colliat to EVP, HotelServices, North & Central America and Caribbean.
Colliat is a 27-year veteran of Accor and will be responsible for targeted business and development strategies to increase profitability and expand hotel share in the region, according to Accor.
Colliat began her career at Accor managing a succession of hotels in the Caribbean, France and Great Britain. She left the company in 1998 to join Club Méditerranée (Club Med) as director for the Bahamas and Caribbean. She was appointed VP/Operations of Club Med North America, Mexico and the Caribbean three years later to help reposition the resort collection in the upscale travel market.
Colliat returned to Accor in late 2006 to create in-depth business development strategies for repositioning the Sofitel brand. She served as director of operations France then for Sofitel Southern Europe and the Maghreb. She was promoted to SVP/operations for Sofitel Europe, Middle East and Africa, in which she continued to implement global repositioning plans to increase market share. According to the commany, Colliet was instrumental in establishing the first Sofitel Legend in Europe and the Sofitel Grand Amsterdam.
Sébastien Bazin, chairman and CEO of Accor, stated: “I congratulate Dominique on her promotion and wish her a bright future. With more than a quarter-century of success at implementing strategic business development and operations initiatives at Accor, she is beyond qualified to fashion business development strategies throughout North and Central America and the Caribbean, as well as to boost our profitability and hotel share throughout the region.”