ATLANTA—Atlantis Casino Resort Spa, located in Reno, NV, has partnered with The Rainmaker Group for profit optimization solutions to grow its business.
The property is located at the base of the Sierra Nevada mountain range with exclusive Sky Bridge access to the Reno-Sparks Convention Center, complementing its own conference facilities, recently upgraded with a $100-million investment. Atlantis is implementing four Rainmaker products to help it achieve maximum profitability from its assets.
GuestREV is Rainmaker’s flagship revenue management solution, built upon forecasting and optimization algorithms, designed to provide the most accurate forecasts as well as optimal pricing. It factors total guest value into the optimization process, considering potential revenue from gaming, food and beverage, spa and other profit centers, along with room revenue. GuestREV also takes demand uncertainty and costs and values into consideration, resulting in top- and bottom-line growth and rapid ROI after implementation, according to the company. It integrates with leading property management systems as well as in-house and legacy systems.
Atlantis will also use the rest of the complete Rainmaker solution, including GroupREV, which delivers intelligent pricing; Revcaster, a tool for market-specific hotel price comparison and rate positioning; and Rainmaker’s Business Intelligence web-based platform to generate timely and actionable insights that leverage different sources of data to support Atlantis’ profitability goals.
“Nevada tourism is pivotal to the state’s GDP, contributing 12.9% compared to the national average of 2.7%,” said Tammy Farley, president, Rainmaker. “We are excited to see our solutions integrated into Atlantis Casino Resort Spa’s business strategy, as it looks to maximize revenue and contribute further to the state’s thriving industry.”