MIAMI—1 Hotel South Beach has revealed plans for Miami’s newest membership program, the first of its kind for the 1 Hotels brand. The Members Club enables locals to experience beach life with hotel service. The initial phase of The Members Club launch opens up exclusive access to 1 Hotel South Beach’s amenities including Spartan Gym, curated wellness programming, and a supervised activities for the kids.
Special member pricing is available for services at Bamford Haybarn Spa; on food and beverage on-property including vegan Chef Matthew Kenney’s plnthouse; and for all 1 Hotel room bookings. Membership also offers access to invite-only events including art exhibitions, intimate concerts and culinary experiences.
The arrival experience for members includes a private entrance off the main entryway, which includes complimentary valet parking. Guests will be greeted by the Members Club concierge and offer storage for any belongings. Members receive priority seating on the beach—a 600 ft. stretch of white sand along the Atlantic—with available umbrellas, chaise lounges and wait staff serving oceanside food and drink. In addition, there will be curated programming for members dedicated to mind, body and soul.
Spanning 14,000 sq. ft., the Spartan gym is outfitted with ropes, obstacles, and direct access to local certified Spartan trainers. Private sessions or dedicated classes are available.
Coming in spring 2018, the second phase of The Members Club includes a newly developed Beach Club overlooking the ocean.