Close Menu
  • OPERATIONS
  • TECHNOLOGY
  • OWNERSHIP
  • DESIGN
  • EXPERT INSIGHT
  • SURVEYS
  • REPORTS
  • CURRENT ISSUE
  • TEAM
  • ADVERTISE
  • EVENTS CALENDAR
LinkedIn X (Twitter) Vimeo RSS
  • Surveys
  • Reports
  • Current Issue
  • Team
  • Advertise
LinkedIn X (Twitter) Pinterest Vimeo RSS
Hotel Business Archive
  • OPERATIONS
  • TECHNOLOGY
  • OWNERSHIP
  • DESIGN
  • EXPERT INSIGHT
  • VIDEOS
Hotel Business Archive
Home » Wyndham Worldwide to Sell European Vacation Rental Business to Platinum Equity
Finance

Wyndham Worldwide to Sell European Vacation Rental Business to Platinum Equity

By Hotel BusinessFebruary 15, 20182 Mins Read
Share LinkedIn Twitter Facebook Pinterest Email
Stephen P. Holmes, chairman and CEO of Wyndham Worldwide
Stephen P. Holmes, chairman and CEO of Wyndham Worldwide

PARSIPPANY, NJ—Wyndham Worldwide Corporation has entered into a definitive agreement for the sale of its European vacation rental business to Platinum Equity for approximately $1.3 billion.

In conjunction with the sale, the European vacation rental business has entered into a 20-year agreement under which it will pay a royalty fee of 1% of net revenue to Wyndham’s hotel business for the right to use the “by Wyndham Vacation Rentals” endorser brand. The European vacation rentals operations will also participate as a redemption partner in the Wyndham Rewards loyalty program.

Wyndham Worldwide originally announced its intent to explore strategic alternatives for its European rental brands in August 2017, in conjunction with the company’s announcement of the planned separation of its hotel business from its vacation ownership and timeshare exchange businesses. The transaction is expected to close in the second quarter of 2018, subject to customary closing conditions, including works council consultation.

Wyndham Worldwide estimates that the tax obligations associated with the sale of the European Rental brands will be less than 15% of the proceeds. The company expects to use the net proceeds from the sale for general corporate purposes, which may include debt repayment and/or funding of its recently announced acquisition of La Quinta Holdings’ hotel franchising and management businesses. Wyndham Worldwide’s planned spin-off of Wyndham Hotel Group remains on track for an expected distribution in the second quarter of 2018.

“Along with our planned separation and recently announced acquisition of La Quinta’s franchising and management businesses, this is another important step in the evolution of our company,” said Stephen P. Holmes, chairman and CEO of Wyndham Worldwide. “Our European vacation rental brands deliver a great consumer experience, have high brand recognition in their markets and have delivered strong, consistent results. Our goal has always been to position them for continued long-term growth. We conducted a rigorous strategic review process that generated strong interest from multiple parties, and we were pleased to find the right buyer. We are confident that as part of Platinum Equity’s portfolio, these businesses will have a bright future and will provide significant opportunities for their associates and business partners.”

Platinum Equity Stephen P Holmes Wyndham Wyndham Worldwide Corporation
Share. LinkedIn Twitter Facebook Pinterest Email
Previous ArticleDuetto Raises $80M to Fuel Growth of Revenue Strategy Platform
Next Article Lodging Econometrics: The U.S. Hotel Construction Pipeline—Present & Future

Related Posts

Study: Marriott leads competitors on social media ad spend

November 24, 2021

Castell Project and She Has a Deal launch Fortuna’s Table

July 28, 2021

Wyndham plots APAC growth

April 13, 2021

1 Comment

  1. Pingback: Wyndham Worldwide to Sell European Vacation Rental Business to Platinum Equity – Rewards Program

Search Archive
© 2001-2023, hotelbusiness.com. Cannot be reprinted without permission of hotelbusiness.com. Privacy Policy | Terms Of Service

Type above and press Enter to search. Press Esc to cancel.