Wyndham Hotels & Resorts has broken ground on the new La Quinta and Hawthorn Suites dual-brand hotel concept in Pflugerville, TX. This marks the first-ever pairing of these two flags under the same roof and enables owners to target both the business transient and extended-stay demand within any given market, according to the company. There are 36 La Quinta and Hawthorn dual-branded hotels in development in markets such as San Antonio and El Paso, TX; Yuma, AZ; Wichita, KS; and Charlotte, NC.
“We’re delighted to expand our portfolio with this new dual-branded hotel, providing these two distinct accommodations under one roof to meet the diverse needs of today’s travelers and provide operational efficiencies for developers,” said Krishna Paliwal, president, La Quinta and head of architecture, design and construction. “Our powerful marketing and sales programs for both La Quinta and Hawthorn will combine to drive reservations to this hotel. The industry-leading Wyndham Rewards program, now 86 million members strong, drives 46% of all U.S. hotel stays across our portfolio.”
The property is slated to open in March 2022 with a combined 100 guestrooms—30 of which will feature the recently updated Hawthorn room design that includes modern, well-equipped kitchens for extended-stay guests. This hotel will also feature the newly refreshed room design from La Quinta’s Del Sol prototype in 70 rooms.
The new dual-brand hotel concept is designed to streamline development and operational costs, the company reports. It includes a shared lobby, a modern great room, fitness center, bar and other amenities. The combination enhances Wyndham’s suite of offerings for developers by coupling its upper-midscale brand, La Quinta, with its benchmark, extended-stay Hawthorn Suites brand that reported a 44% year-over-year increase in domestic contract executions during 2020.
Located at Pflugerville’s Stone Hill Town Center, 15 miles northeast of Austin, the hotel is near the area’s more than 1,000 acres of scenic parks, trails and open spaces. The suburb of Pflugerville has seen significant business and residential growth, with a nearly 40% population increase in the past 10 years, according to the company.