PARSIPPANY, NJ—Building on a longstanding relationship, Wyndham Hotel Group, and TripAdvisor, have extended their partnership to add the hotel group’s inventory to the TripAdvisor instant booking platform. Starting this fall, travelers shopping for hotels on TripAdvisor can conveniently book Wyndham Hotel Group properties.
“With a shared focus on mobile growth and providing a better way to engage guests who are looking for a fast, convenient way to book their hotel stay, TripAdvisor’s instant booking platform complements our overall distribution strategy,” said Josh Lesnick, EVP and chief marketing officer at Wyndham Hotel Group. “This additional, cost-effective distribution channel not only puts our 15 iconic brands in front of the right guests, but allows us to create a direct relationship with them before and after their stay.”
The TripAdvisor instant booking platform is now available to all U.S. and U.K. users on desktop and mobile with other international markets to follow.
Hotels available through TripAdvisor’s instant booking platform feature a prominent “Book Here” button, allowing users to easily complete their reservation with any Wyndham Hotel Group property available on TripAdvisor. Wyndham Hotel Group provides the transaction and customer care.
“Wyndham Hotel Group is a longtime and valued partner and was one of the first companies to incorporate TripAdvisor traveler ratings into their websites globally,” said Robin Ingle, SVP, global sales, TripAdvisor. “Adding their more than 668,000 hotel rooms across 71 countries to our instant booking platform expands our relationship and empowers more travelers to conveniently book the perfect hotel on TripAdvisor.”