LONDON—Wyndham Hotel Group signed a development agreement with Lester Hotels Group Limited, which will see 20 Ramada hotels open across the U.K. over the next 10 years.
The first two hotels, Ramada Resort Cwrt Bleddyn and Ramada Leicester Stage, are expected to start welcoming guests next month, taking the number of Ramada properties open across the country to 40. A third hotel, in Finchley, North London, is already planned to open next year as part of the deal, which also saw the license agreement for the existing Ramada Hatfield hotel renewed for a further 20 years.
Lester Hotels, which has become a preferred management partner for Wyndham Hotel Group in the country, will manage all properties.
“We look forward to working with Lester Hotels Group Limited to aggressively accelerate the growth of the iconic Ramada brand in the U.K.,” said Nima Davoodzadeh, VP of development, U.K. and Europe for Wyndham Hotel Group. “With a 60-year heritage that has seen the brand grow to over 820 locations across more than 50 countries, Ramada offers guests a welcoming environment for work or rest, as well as significant development potential for owners looking for a renowned brand, award-winning marketing and an extensive global distribution system.”
Nestled in the Monmouthshire countryside, the 45-bedroom Ramada Resort Cwrt Bleddyn, in Usk, Wales, offers complementary Wi-Fi, a fitness center, indoor pool, luxury spa and treatment rooms, as well as function rooms including the hotel’s Crystal Suite catering for up to 200 guests. Ramada Leicester Stage offers 79 standard and executive rooms, five meeting rooms, indoor pool, sauna and fitness center, as well as food and beverage outlets including the Lester’s Bar and Restaurant.
In addition to the Lester Hotels development agreement, 2014 has seen Wyndham Hotel Group take over the management of Ramada Encore Leicester and extend the brand’s franchised presence with a new hotel in Oxford. Additional Ramada properties are anticipated to open in Wakefield and Hounslow before yearend. This year marks the Ramada brand’s 60th anniversary.