PARSIPPANY, NJ—Wyndham Hotels & Resorts has achieved several major milestones in its integration of La Quinta by Wyndham. Following last week’s migration off of legacy technology systems, La Quinta’s more than 900 hotels are now operating on the same central reservation, property management, loyalty, digital and call-center platforms as Wyndham’s 19 other hotel brands.
This migration of La Quinta systems had been in the planning and testing phases for months, but it was implemented over a 10-hour period last week by a large cross-functional team from Wyndham and its technology partners. Because it involved the simultaneous transition of La Quinta’s reservations software, customer-facing websites and property management system for more than 900 hotels, the company believes it was one of the largest same-day systems migrations in the history of the hospitality industry.
As a result of this transition, guests can now browse and book La Quinta hotels on Wyndham’s digital platform, WyndhamHotels.com, which features all of the hotels within the portfolio and offers engaging loyalty and account management features. In addition, Wyndham Rewards members are guaranteed to earn a minimum of 1,000 points on every qualified stay, achieve elite status after only five qualifying nights, enjoy free night stays at Wyndham Rewards participating hotels starting at just 7,500 points, and enjoy one of the largest and most diverse redemption portfolios in the industry, with over 30,000 redemption hotels, vacation club resorts, and vacation rentals worldwide. Lastly, La Quinta franchisees now have improved reservation distribution, real-time rate management, stronger data security, increased systems stability, and lower up-front technology costs.
“We are extremely proud of our teams’ tremendous effort to accomplish this monumental transition, and we are excited to give La Quinta franchisees access to our state-of-the-art, cloud-based technology platform and to welcome La Quinta loyalty members to Wyndham Rewards,” said Geoff Ballotti, president/CEO, Wyndham Hotels & Resorts. “We are confident that franchisees will recognize the stability, security and increased global distribution of our technology platform, and that La Quinta Returns members will appreciate the simplicity and generosity of our world-class Wyndham Rewards loyalty program.”
The systems cut-over gives Wyndham Hotels further confidence in its ability to deliver $60 to $70 million of annual synergies from La Quinta and in its ability to reach that level of synergies in the second half of 2019, just over a year after Wyndham’s May 2018 acquisition of La Quinta, according to the brand.