MERRILLVILLE, IN—White Lodging has hired Brian Burton as VP of revenue strategy and optimization for the full service and lifestyle division, responsible for its sales and revenue strategies. He brings nearly 25 years of hospitality experience to the role.
“It’s exciting to join such a well-respected and growing organization,” Burton said. “White Lodging has always been the pinnacle in which all other management companies aspire to become.”
Before joining White Lodging, Burton held various sales positions at the New York Marriott Financial Center & World Trade Center, Lincolnshire Marriott Resort, and the Renaissance Chicago North Shore. Most recently, he served as VP of revenue generation for Marcus Hotels & Resorts. In his previous role, Burton was credited with creating revenue strategies that resulted in four consecutive record-breaking years of growth. He executed the launch of event manager and sales training and developed Marcus’ 24-hour reservations and customer care center.
“Burton is a focused and ambitious leader who excels at driving key business initiatives,” said Chris Anderson, SVP and chief revenue officer. “I’m confident we’ll benefit from his analytical and strategic thinking skills.”