MARRAKECH, MOROCCO—Starwood Hotels & Resorts Worldwide, Inc. will launch the W brand here in 2017 with the opening of W Marrakech.
Owned by Morocco-based Menatlas 14 S.A., the hotel will be located in the city’s Hivernage district, near Menara Gardens. The hotel and residences will be within walking distance of the Medina and a 15-minute drive from Marrakech Menara Airport.
The interiors of the new-build project will be designed by GA Design International, which has also designed other Starwood hotels, including W Taipei and The St. Regis Osaka. According to the company, W Marrakech will provide a cutting-edge, contemporary lifestyle experience, featuring 148 modern guestrooms and suites, including one Extreme WOW Suite (the W brand’s interpretation of the Presidential Suite).
W Marrakech will also offer a signature restaurant, an all-day dining venue, a destination bar, an outdoor bar and W Living Room. Other amenities will include an Away Spa, FIT fitness facility, WIRED 24-hour business center and an outdoor WET pool deck. W Marrakech will also feature more than 1,000 sq. m. of meeting and event space, including a ballroom for larger celebrations.
Starwood currently has three hotels in Morocco: Le Méridien N’Fis in Marrakech, as well as Le Royal Mansour Méridien and Sheraton Casablanca Hotel & Towers, both located in Casablanca.
With 44 hotels and retreats open, W is on track to reach more than 60 hotels by 2018, according to the company.