WICHITA—Value Place has named Kelly Poling as EVP and Chief Marketing Officer.
As the leader of Value Place’s brand, marketing, and distribution strategies, Poling will be focused on strengthening the positioning of the brand and driving more guests to its hotels across the country.
“It’s an amazing time to be joining Value Place,” stated Poling. “The company has such a strong foundation and growth trajectory. I’m looking forward to furthering the value proposition for both guests and hotel owners with an additional focus on telling Value Place’s story and reaching a larger audience of potential guests.”
Poling joins Value Place from Rosetta Stone, where she led consumer marketing strategy and operations. She previously spent seven years at Choice Hotels International, where she ran the corporate strategy, marketing, and e-commerce functions.