WICHITA, KS—Value Place plans to build 12 hotels in southern California as it begins expanding the hotel brand there. Value Place is actively pursuing potential building sites.
Value Place is working with San Diego-based KZ DevCo, which has a development portfolio in the region, including CVS Pharmacy, Starbucks, Petco, Burger King, 7-Eleven, Applebee’s, Whole Foods and FedEx Office (formerly Kinkos).
Targeted markets include, but are not limited to, metro Los Angeles, San Diego, Long Beach, Orange County, Riverside and Ventura. Some of the new Value Place properties will be corporate owned and operated, while others will be developed by Value Place franchisees.
“Housing and lodging costs are particularly challenging for travelers and new residents here, which is one of the reasons Value Place is a great fit,” says KZ DevCo general partner, Mark Zimmerman.