ST. PAUL DE VENCE, FRANCE At the recent Hospitality Issues in Branding, e-Business and Operations conference held here, hotel professionals sought answers to questions about the impact of the Internet on branding, distribution, guest relations and other matters. Sponsored by Unisys, the conference included top technology experts from such companies as Marriott International, PricewaterhouseCoopers, Priceline.com and CAIS Internet. Topics covered included: the second generation of e-business; electronic business in hospitality for the business traveler; branding through technology; CRM as the next generation in sales and marketing; the importance of globalization in the hospitality industry; how do you reach customers and who owns customers in an e-crazed world, and more. (12/7/00)
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