NEEDHAM, MA—TripAdvisor has entered a partnership with IHG to include all of the company’s hotel brands in the TripAdvisor instant booking marketplace. In the coming months, consumers will be able to instantly book rooms at IHG properties directly, without leaving the TripAdvisor website or app.
Users tap or click “Book Now” to initiate an instant booking. During the process, TripAdvisor prominently features text and branding to let the user know that InterContinental Hotels & Resorts or one of the other IHG brands—Holiday Inn, Kimpton, Crowne Plaza, etc.—will handle the transaction and customer service.
“We’re thrilled to include IHG in our instant booking marketplace as TripAdvisor continues to provide consumers with one of the best hotel shopping experiences on any device,” said Robin Ingle, SVP of global advertising, TripAdvisor. “Trusted hotels, like those within the IHG family of brands, give hotel shoppers confidence that they’ll be able to have a better booking experience through TripAdvisor because of the wide range of inventory, room content and the best rates we offer.”