TAMPA, FL—Tribute Portfolio, part of Starwood Hotels & Resorts Worldwide, Inc., this week signed its fourth Floridian property, The Paramount, a Tribute Portfolio Hotel, Tampa.
Formerly the InterContinental Tampa, the 323-room hotel is currently renovating all of its guestrooms, suites, corridors and lobby, with plans to complete by November.
The refresh incorporates an array of indie design touches, as well as a new color palette, featuring nautical-striped carpet, hues of blue, luxurious bedding and pillows, lounge chairs and earth-toned window treatments, according to the company.
The meeting spaces will be completely transformed and unveiled in summer 2017. The current and upcoming renovations complement updates made in January, when the hotel unveiled a new, local destination-inspired design, including an expanded bar area and communal tables throughout the lobby.
“After thorough research and intense evaluation of potential hotel brands, it was clear that partnering with Tribute Portfolio added the most value to our hotel, offering our guests an array of new amenities with programs like the Starwood Preferred Guest program,” said René Bardel, managing director of Arden Group. “From an ownership perspective, we now have a significantly enhanced assortment of benefits through Starwood, while retaining our independent spirit.”