NEW YORK—TravelClick has partnered with Sojern, which the company says will enable TravelClick’s digital media customers to drive more bookings by leveraging Sojern’s data-driven marketing optimization engine and its access to premium inventory.
TravelClick’s global media team, comprised of both media and hospitality industry experts, leverages proprietary data to determine the best media optimization strategy to achieve high returns on media investment for its clients.
Scott Falconer, EVP/GM of media solutions for TravelClick, stated, “Sojern enhances TravelClick’s robust travel-focused network by leveraging their unique data partnerships to target travelers while they are making purchasing decisions online. We are confident that our hotel clients around the globe will benefit from access to this new inventory through this highly valuable partnership.”
“We are excited to be partnering with TravelClick to help hoteliers drive direct online bookings, increasing customer control and loyalty,” said Kurt Weinsheimer, Sojern’s SVP of property solutions. “Our real-time targeting platform filters through over 350 million traveler profiles and billions of travel intent signals to identify and attract travelers most likely to stay at our clients’ hotels. Combining our data-driven performance with TravelClick’s customer base of hotels worldwide will ensure that hoteliers get the most out of their digital advertising budgets.”