TORONTO, ONTARIO—Riley Hotel Group has selected Zuzapp Mobile Guest Engagement & Messaging to enhance its guests’ experience across 14 properties throughout the United States.
For $35 /month, Zuzapp offers hoteliers a hotel-branded mobile guest engagement app as a channel to directly connect with their mobile guests. According to the company, benefits include the ability to reduce the effects of OTAs with post-stay rebooking. After a guest checks out, the hotel can digitally prompt guests to book their next stay through the hotel-branded guest engagement app. ?Similarly, it enables the hotel to upsell unsold inventory and merchandise to guests throughout their journey; geo-targeted push notifications and mobile offers are also available to incentivize guests to spend on-property.
According to the company, other benefits include the ability to improve guest satisfaction by responding to requests, suggestions, concerns and compliments; improve guest recovery by engaging with them and resolving concerns before they hit social media; and create authentic, localized experiences with curated recommendations for local restaurants, services, stores, theatres, sporting events, entertainment, attractions and tours. The app can also prompt guests via their mobile device to leave positive reviews. ?