NEEDHAM, MA—TripAdvisor has appointed Stephanie Kauffman to the position of VP, global partnerships. According to the company, she will be responsible for leading TripAdvisor’s global strategic partnership efforts to enhance its brand visibility and products to new audiences and amplify the company’s review and booking messaging.
Kauffman most recently was the chief communications and engagement officer for the Breast Cancer Research Foundation (BCRF), responsible for leading the organization’s communications and consumer engagement strategies across global donor, consumer, press, online, entertainment, social and digital platforms. Prior to her work with BCRF, she spent 16 years with Universal Studios leading worldwide strategic alliances across Universal’s film, home entertainment, parks and resorts and staged productions business units.
“Stephanie comes to TripAdvisor with extensive partnership and engagement experience having spearheaded remarkable collaborations at both Universal Studios and BCRF over the past 18 years,” said Barbara Messing, chief marketing officer for TripAdvisor. “We look forward to her leading our global partnerships team building alliances and programs that showcase TripAdvisor as the world’s most trusted travel planning and booking site.”
“TripAdvisor is an innovative company that has changed how people travel and has a tremendous amount of reach and influence,” said Kauffman. “I am excited to join the company as it continues to expand and develop impactful alliances to further strengthen the brand and reach new audiences globally.”