STAMFORD, CT—Starwood Hotels & Resorts Worldwide, Inc. has revealed it will significantly expand its portfolio of specialty select brands in New York State in the next three years, with the bulk of that growth taking place in the New York metropolitan area. Starwood will grow its portfolio in New York from 12 to 22 hotels by the end of 2018 across its Aloft, Element and Four Points brands—an increase of more than 80%.
“As Starwood’s global pipeline driver, Aloft, Element and Four Points have never been stronger, and are rapidly expanding across New York, due to the success of the brands’ distinct lifestyle positioning and widespread appeal among today’s international traveler,” said Brian McGuinness, global brand leader, specialty select brands for Starwood. “With our tech-forward mindset and innovative programming—a sweet spot in the category—our brands have re-energized the mid-market space and created an unprecedented level of buzz in the development community.”
As a group, Starwood’s specialty select brands reached more than 300 hotels worldwide last year. Leading Starwood’s global pipeline growth, Four Points crossed the 200th milestone worldwide and topping 100 hotels worldwide in 2015 is the Aloft brand. Starwood’s Element Hotels are on track to more than double its global portfolio in the next three years.
“Starwood’s portfolio of Specialty Select brands is growing at a phenomenal rate in New York and throughout New North America,” said Allison Reid, SVP, North America development, Starwood Hotels & Resorts Worldwide, Inc. “Aloft, Four Points and Element fill a much-needed niche in the market and are sought out by owners and developers in pursuit of high-caliber global brands with a proven track record of success.”
Upcoming openings in New York:
The brand’s fourth hotel in Manhattan set to open this week, Four Points New York Downtown offers 261 spacious guestrooms, 2,000 sq. ft. of meeting facilities and full-service dining at The Ketch Brewhouse. The property will be located at 6 Platt St. in the Financial District.
Aloft Syracuse Inner Harbor will debut on June 1 within the redeveloped Inner Harbor, a 30-acre waterfront property including educational facilities and several mixed-use complexes with office, retail and residential components.
Located at 444 10th Ave., Four Points Hudson Yards is set to debut on Sept. 1 and will be located in Manhattan’s redeveloped Hudson Yards district on the West Side.
Aloft Long Island City will debut in December and will be within close proximity of art galleries, shops and restaurants and a subway ride to local attractions.
Aloft New York LaGuardia Airport is set to debut in February 2017 and will undergo a gut renovation and repositioning project prior to opening.
Featuring 360-degree views of midtown Manhattan, the 27-story Aloft New York Midtown is set to launch in December 2017.
Located on Manhattan’s West Side, Aloft New York Hudson Yards will arrive in February 2018 and will be located across the street from the Jacob K. Javits Convention Center.
Slated to debut in April 2018, Four Points Flushing will feature 178 guestrooms, state-of-the-art meeting space, full-service dining and the brand’s signature amenities.
In May 2018, the 123-room Element Syracuse Inner Harbor will be part of a waterfront redevelopment project along the former Barge Canal.
Element Spring Valley, coming in September 2018, will be situated in the Spring Valley Marketplace, a shopping center with more than 25 shops and restaurants.